Cher Lloyd Drops New Video For 'Lost'

"It feels like there’s a space for Cher Lloyd in British pop – for girls who want someone properly funny and cutting, like a best mate." - VICE

Cher Lloyd returns today with a sensational new track, 'Lost'.

The music video features Cher performing the entire song in one shot, she says: “this was a challenge and really nerve-racking, but so much fun - I couldn’t hide behind any cuts! I’ve never done anything like this for a video before and I’m so happy with the result!”

Watch the video here:

https://www.youtube.com/watch?v=DDw1aCfaUxI

Written by Raphaella, Casey Smith, Patrick Patrikios, Hanni Ibrahim, James Norton and Cher herself, the track is produced by HITIMPULSE, the multi-platinum producer team that has worked with the likes of Kygo, Ellie Goulding, AJ Mitchell, Ava Max, ALMA and Felix Jaehn.

Cher says: “I’m so excited to share my new single 'Lost' with everyone. I had the most incredible time co-writing and recording this song and video. “You think I’d be lost without you, but i’ve got lots without you” says it all. Everyone has found themselves in the same shoes - having the strength to move on and be bold enough to say that you’re doing great without that person. Every time I sing this song I feel empowered.”

With 5 Top 10 singles and countless nods from international awards shows including MTV’s Europe Music Awards, VMA’s, Radio Disney Music Awards, Young Hollywood Awards, Teen Choice Awards and many more, since her breakout on the hit TV show The X Factor, Cher Lloyd has traversed the globe and has collaborated and shared the staged with some of the world’s biggest pop artists from Taylor Swift, Demi Lovato, One Direction, T.I and Will.I.Am.

With a legion of die-hard fans, 20 million+ combined social media followers and a billion views on YouTube, the multi-award-winning, multi-platinum-selling, chart-topping performer and songwriter made a welcomed return with her single ‘None Of My Business’ in 2018. This single now has over 200M+ views/streams across all platforms and has sold a million copies worldwide. Her latest release 'M.I.A' has amassed 3m stream on Spotify and 3.5 million streams on YouTube, as well as receiving high profile support from the likes of Sam Smith and Lauv. On top of this Cher has an impressive 2.1M followers on Spotify and 3.2M subscribers on YouTube. 

Unabashed and unfiltered honesty has always powered the young artist, and her instantly recognisable powerhouse voice has ignited multi-platinum smashes around the world, with hits such as 'Want U Back', 'Oath' [feat. Becky G] and Demi Lovato’s 'Really Don’t Care' in addition to 2011’s 'Sticks & Stones' and 2014’s 'Sorry, I’m Late'.