One Direction's Amazing 10th Anniversary Stats!

One Direction's 10 year anniversary has generated some amazing stats!

The band's anniversary website has had 75 million page views so far. This the largest on line One Direction event in history. The previous being 9 million page views in one week for the 'One Big Announcement' in 2013.

Off the back of the anniversary, four of One Direction's albums have re-entered the charts globally, including four albums in the US Billboard 200. On anniversary day Thursday 23rd the band had 55 million global streams of their music. 

On Thursday 23rd Spotify saw the biggest ever streaming day for 1D with 47million streams, making them most streamed artist on Spotify globally that day.

To date on YouTube there have been a combined 28 million views across all of the new 1D video content (anniversary video and four 4K videos). The anniversary YouTube video premiere received 1.1 million concurrent views, making it the biggest premiere in years. To date, there have been over 14 million views.

On socials the band gained 1.25 million new followers on Instagram and had 42.5 million views on Tik Tok. On Twitter on July 23rd there were 64.5 million organic impressions, and 4.1 million likes.